Jurisense, Prepare to Win
Home   Research   Expert Testimony   Jury Selection   Graphics   CLE   Tammy Metzger   Papers   Blog
California MCLE Research, news and tips on Twitter.

Tammy speaks at law schools, national legal conferences and via online presentations.

"Outstanding speaker. Inspirational… informative and innovative…. Cutting edge methods for jury selection.… Impressive insights into the makings of a good and bad jury. Could listen to her all day." Lorraine Silvers, Asst. Prof. Trial Tactics, Irvine University"

"Really important work... a real value. [Tammy is] identifying and explicating the epiphenomenon of jury decisions... with science and more than a little common sense. Really nice work." Ted Ray, ExxonMobil

"The highlight of the conference." Vicki Gilbreath, Harris Martin Publishing

California State Bar compliance deadline for Group 2 (H-M) for period 2/1/15 - 1/31/18 is Feb 1, 2018. 

Participatory credit available via CDs, DVDs, streaming and downloadable videos and podcasts.  Email embedded codes to info@JuriSense.com for verification and to obtain your Certificate of Completion (provider # 14856).  Third parties can also verify your participation via email.  Please  call our Customer Service at 800-891-6592 if you have any questions.

10 Tips to Improve Jury Selection
Credits: 1.00 Participatory MCLE Credit
 
This CLE will help litigators learn the essentials of jury selection: to build rapport, educate jurors about the issues in the case and to eliminate unfavorable jurors.   Advocates will learn how to ask open-ended questions to identify jurors who are likely to resist certain aspects of their message and to create a group that will be receptive to their case.
 
Who is the Ideal Juror?
Credits: 1.00 Participatory MCLE Credit
 
Focus groups, mock trials and other pre-trial research helps attorneys understand juror attitudes, experiences and characteristics that are associated with plaintiff & defense verdicts and high & low damages.  This CLE provides an overview to help attorneys identify potential jurors who are likely to have strong leanings and leadership potential so attorneys can strike their riskiest jurors and quickly identify and protect their best.
 
Psychology of Settlement
Credits: 1.00 Participatory MCLE Credit
 
Psychological research on framing, anchoring effects and emotion indicate that our inbuilt biases significantly impact our settlement efforts and outcomes.  These principles help litigators better understand their own case weaknesses and value, as well as their opponents' motivations, including the potential impact of a sincere apology on settlement demands.   
 
Juror Decision-Making
Teach Jurors to Apply the Plain English Law
Credits: 1.00 Participatory MCLE Credit
 
This CLE focuses on juror decision-making and common misunderstandings, even with California’s award-winning plain language instructions.  Emotions drive decision-making, which usually works well in familiar situations. Jurors also use their emotional, gut reactions in novel situations, such as a trial, which commonly leads to predictable reasoning errors.  Tammy provides examples to demonstrate her points so that attorneys can teach jurors to better apply the law.
 
12 Steps to Happiness
Credits: 1  Detection/Prevention of Substance Abuse;
1.00 Participatory MCLE Credit
 
Introduces the 12-Steps program widely used by Alcoholics Anonymous (AA) to prevent and treat substance abuse.  Tammy and George Speckart discuss how these steps can help anybody live a more peaceful, successful and fulfilling life, free from substance abuse.  George Speckart is an acclaimed trial consultant with four decades of trial consulting experience and has also conducted original research on substance abuse.  Tammy and George discuss research that elucidates how these steps affect happiness and mental health, as well as some trial applications.

Managing Juror Bias
Credits: 1  Elimination of Bias in the Legal Profession;
1.00 Participatory MCLE Credit
 
Learn how to manage biases jurors are likely to have against minorities, women, young people, the elderly, gays, corporations, smokers and many others.  Liking is a primary component of decision-making and people tend to like those who are similar to us.  This talk will help you and your witnesses connect with jurors and overcome their differences.  Also, when preconceived stereotypes hurt your case, present evidence that challenges those biases.  For example, jurors often assume that young male drivers are less careful and at fault in auto accidents.  So you may need to talk about your client's good grades and other responsible behaviors.  This course will teach you how to recognize the often unspoken assumptions that you need to address to overcome bias. 


Witness Preparation
Credits:1.00 Participatory MCLE Credit
Tammy interviews George Speckart, the acclaimed trial consultant who has been prepping witnesses and helping attorneys with jury selection for four decades.   Normal communication rules do not apply in court, which takes some training for lay and expert witnesses to understand deeply enough to testify effectively. 

Plaintiff's Jury Selection
Credits:1.00 Participatory or Self-Study MCLE Credit
This explains basic jury selection principles, including how to discover jurors' biases, attitudes, life experiences and characteristics that influence their verdicts.  It explains material in the Plaintiff's Jury Selection paper, which Tom Girardi called the "Most concise explanation of how to conduct jury selection." 

How Rules and Reptile Methods Work
Credits: 1.00 Participatory or Self-Study MCLE Credit
 

Trial consultants have known that angry jurors are more punitive towards criminal defendants, and they return larger verdicts in civil cases.  The Rules of the Road and Reptile are two, well-known, effective trial advocacy approaches that activate cognitive appraisals for anger.  Tammy explains how these and other trial advocacy techniques elicit subtle emotions that drive juror decision-making, including how jurors perceive risk, causation, blame and guilt.  


How Jurors Decide
Credits: 1.00 Participatory or Self-Study MCLE Credit
 
Emotions drive decision-making, which usually works well in familiar situations.  Jurors also use their emotional, gut reactions in novel situations, such as a trial, which commonly leads to predictable reasoning errors.  People usually make decisions with far fewer facts than we realize.  We tend to think we know more and can attend to more information than is actually possible.  The "invisible gorilla" video was shown at an American Association for Justice meeting to demonstrate this concept, called inattentional blindness. 

Understanding Body Language
Credits: 1.00 Participatory MCLE Credit
 
We all constantly broadcast and receive information from others regarding our emotional states, through body language, facial expressions and voice tone.  Many people are now consciously aware of the general meanings of arm gestures and other expressions that occur near the face.  The entire body changes with our emotions.  Learn how to better understand others and become more aware of what your body is saying.

 

Framing Issues
Credits: 1.00 Participatory MCLE Credit
 

Framing puts facts in context by making some things seem more important than others, depending on the frame.  The same people, analyzing the same facts, will make different decisions, based their on different perspectives and associated rules.  For example, people are typically risk-averse, so framing issues around something positive, such as saving lives, will result in people being less willing to take a gamble in how many lives are saved.  We want to protect at least some people.  However, if the framing is around "deaths," people will typically select the riskier gamble, trying to avoid any deaths, even when that choice actually puts more people at greater risk of death. 

 

Mock Trial CLE Workshops

  •      Attorneys rave about these mock trials because they are informative and fun
  •      Cost-effective insight into jurors’ decision-making, applicable to any case
  •      Tammy will explain themes, jury selection, & communication techniques
  •      Workbook includes Reptile, Damages and Rules of the Road practice tips
  •      Watch jurors’ moment-to-moment reactions, deliberations and debriefing
  •      Quickly train your courtroom instincts with advanced techniques & feedback 
  •      Jurors and Tammy will answer questions at the reception (5:45 to 7:45 p.m.)
  •      Earn 8 CLE credits while having fun (multiplier for attorneys who participate)
perception analyzer
jury attorney

The best way to learn Reptile, Damages and Rules of the Road techniques is to try it yourself.  You train your courtroom instincts by preparing, practicing and then promptly appraising exactly what worked well and what can be improved.  In these workshops, you can see how jurors react in real time, ask questions and think through how to improve.  Tammy's educational post-verdict analyses are much more detailed and insightful than typical pre-trial research.  Click here to see an example. 

Upcoming Events

Products Liability Mock Trial CLE Workshop
Saturday, October 14th, 2017
9:00 - 5:45pm
Los Angeles, California
Register online now to participate.
The first to register have first choice of attorney roles. 
Download a workshop
flyer and registration form

JuriSense will offer a one day mock trial workshop on a products liability case in Los Angeles, California. Tammy will prepare selected participants to present the case to a representative jury.  All attendees are invited to ask jurors questions during the debriefing and reception.  (8 CLE credits)

Customize a Mock Trial for Your Group

The mock trial fact patterns and workbooks can also be customized for groups, such as consumer attorneys, bar associations and law schools.  We will travel to your location and apply for MCLE credits in any state.  Email or call Tammy at (800) 891-6592 to discuss your ideas.

Free Streaming CLE Webcasts
  Topics include:
 • Jury Selection
 • Juror Decision-Making
 • Reptile Techniques
 • Rules of the Road
 •
Witness Preparation
 • Persuasive Graphics
 • Painting Word Pictures
 • Combating Bias
 • Storytelling
 • Emotional Framing
 • Factual Framing
Sign Up to Receive
Free CLE webcasts,
CLE workshop updates and trial consulting news.



Research, news and tips on Twitter.

ASTC 36th Annual Conference
June 8-10, 2017
Chicago, IL 

Past Events

Mt. San Antonio College
Catered MCLE sponsored by HG Litigation Services

Juror Decision-Making: Teach Jurors to Apply the Plain English Law

Tammy explained juror decision-making and common misunderstandings, even with California’s award-winning plain language instructions. 

Los Angeles Paralegal Association
Keynote Speaker
10 Tips for Litigation Paralegals

Tammy explained how litigation paralegals can support trial attorneys with witness preparation, pretrial research, theme development and jury selection.

Phi Alpha Delta Law Fraternity, International
2014 Convention Speaker
Prepare to Win: A Jury Consultant Demonstrates Typical Pre-Trial Research

Tammy condensed her mock trial workshop into a 90-minute demonstration, using mock jurors who deliberated a personal injury case via closed-circuit television and then answered questions for PAD attendees.

Santa Clara County Trial Lawyers Association
Cutting-edge Trial Techniques for the 21st Century
Juror Responses to Rules and Reptile Methods

Tammy explained how trial advocacy techniques elicit subtle emotions that drive juror decision-making, including how jurors perceive risk, causation, blame and guilt.  Dr. Paul Ekman provided images of subtle anger, sadness, fear, contempt, etc. that Tammy used to demonstrate to attorneys how jurors may appear when they are most open to persuasion.

HG Litigation Seminar and Reception
Juror Responses to Rules and Reptile Methods

Tammy gave an overview of her recent article for The Jury Expert, then answer questions and discussed practical trial applications for the remaining hour.  Rules and Reptile techniques trigger feelings of fear and anger, which affect jurors' opinions of fault, risk, causation and damages.  Attorneys can use this information to optimally sequence evidence to create subtle emotional responses that guide these perceptions, and also to understand:
 • when people are open to persuasion;
 • how much and what kind of evidence jurors will consider;
 • whether it will be carefully analyzed or quickly decided by a gut feeling; and
 • how certain jurors will feel about their judgments. 

Irvine University College of Law
What Jurors Find Important in Their Verdicts

Tammy Metzger gave a 1-hour talk on how jurors arrive at their verdicts and how they (mis)understand the verdict form.  She also played video clips of mock trial deliberations and focus group research to demonstrate how attorneys can more effectively communicate with jurors.

Harris Martin's Benzene Litigation Conference
Trial of a Benzene-Leukemia Case from Jury Selection to Verdict

Tammy conceived the format and helped implement this conference, which was the first benzene litigation conference done as a trial.  Vicki Gilbreath said that this was the most well-attended, best-received benzene conference at Harris Martin ever.  Tammy recruited a demographically matched jury panel, prepared an insightful questionnaire, summarized the mock jurors’ answers, accurately predicted their reactions to the testimony, arranged for real-time feedback throughout the trial and selected a sitting judge to preside over this interesting event.

Harris Martin's Asbestos Conference
Trial of a Mesothelioma Case from Jury Selection to Verdict

Tammy spoke about:
        • Jury Selection from the Plaintiff’s Perspective;
        • Bringing out Bias and Attitudes; and
        • Working with Bias, Attitudes and Life Experiences.

Mealey's Benzene Litigation Conference
Choosing a Jury

Tammy participated in a 2-hour presentation with Thomas Girardi, who demonstrated voir dire.  She also presented a paper, entitled Plaintiff’s View of a Benzene Leukemia Case, which Tom Girardi endorsed, saying "your paper is the best, most concise explanation of how to conduct jury selection. I gave it to all of my associates to read."  

Tammy spoke about the following:
        • Jury selection goals and techniques;
        • Bias, attitudes and life experiences
        • Personality types and demographics
        • Commented on the jurors’ responses and body language;
        • Explained whom she would strike and why.

HB Benzene Litigation Audiocast with Live Q&A
"Working With the Jury: Strategy and Procedures" panel

Tammy spoke about how jurors think about toxic tort cases, scientific evidence and the law.  Other topics included opening and closing arguments, covert persuasion and connecting with your jurors throughout trial.  She also used video clips of mock jury deliberations to demonstrate her points. 

HG Litigation Seminar and Reception
How Jurors Decide

Tammy used video clips of a mock jury deliberation to explain how jurors think about cases, (mis)interpret the law and what actually drives their decisions. Other topics include covert persuasion and connecting with your jurors throughout trial.  (1 CLE credit)

Talks Tailored for Individual Law Firms
Plaintiff's Jury Selection

This two hour talk explained basic jury selection principles, including how to discover jurors' biases, attitudes, life experiences and characteristics that influence their verdicts.  It covers the material in the Plaintiff's Jury Selection paper, which Tom Girardi called the "Most concise explanation of how to conduct jury selection." 

Teaching Points for Plaintiffs: Framing Issues

Framing puts facts in context by making some things seem more important than others, depending on the frame.  The same people, analyzing the same facts, will make different decisions, based their on different perspectives and associated rules. 

For example, people are typically risk-averse, so framing issues around something positive, such as saving lives, will result in people being less willing to take a gamble in how many lives are saved.  We want to protect at least some people.  However, if the framing is around "deaths," people will typically select the riskier gamble, trying to avoid any deaths, even when that choice actually puts more people at greater risk of death. 

Juror Decision-Making

Emotions drive decision-making, which usually works well in familiar situations.  Jurors also use their emotional, gut reactions in novel situations, such as a trial, which commonly leads to predictable reasoning errors.  People usually make decisions with far fewer facts than we realize.  We tend to think we know more and can attend to more information than is actually possible.  The "invisible gorilla" video was shown at an American Association for Justice meeting to demonstrate this concept, called inattentional blindness. 

Painting Word Pictures

Sensory details create more vivid, visceral mental experiences for listeners.  Clearly imagined scenarios are processed much like actual experiences, which are more memorable.  With practice, anyone can learn to create living, motion pictures in the minds of listeners. 

 

JuriSense, LLC  Seal Beach, CA  (800) 891-6592  info@jurisense.com

 Home  |  Research  |  Expert Testimony  |  Jury Selection  |  Graphics  |  CLE  |  Tammy Metzger  |  Contact  |  Papers  |  Blog