Proving causation and liability is difficult in a mesothelioma case. Jurors have a hard time understanding expert testimony in a mesothelioma case because it is so complex and technical. Additionally, jurors have many misconceptions about cancer, believing that it “just happens” to some people.
People do not understand the concept of a latency period, that carcinogens cause the various types of cancers and that these horrible diseases are mostly preventable. Therefore, jurors’ personalities, biases and life experiences are more important than in other lawsuits. Jurors will rely more on whom they trust and like so it is imperative that the attorney establish credibility and that the jurors can see that she believes in her case.
People focus on evidence that supports their current belief system, especially if it is strongly held. They tend to disregard contradictory evidence and may not even remember that there was any evidence opposing their viewpoint, even if they were paying attention at the time. It is crucial that you identify these biased jurors, who will never find liability, no matter how strong a case you present.
Attitude towards lawsuits
Ask jurors about their attitudes towards lawsuits. Ask who supports tort reform and what changes they would like. Encourage the tort reformers to vent about out of control juries. Agree with them that there have been some ridiculous verdicts.
You will not poison the jury pool with this discussion because they have heard plenty on this to form their own opinion. However, do not encourage jurors to describe “facts” of extraordinary examples supporting their views, just their opinions. This new information could influence a juror, especially if the speaker is a “leader” who has already bonded with a “follower,” as described below in the personality section.
Be careful not to assume all people expressing these views are defense-oriented because we have seen jurors say they think people should never file a lawsuit, then turn around with a large verdict in focus groups. Assess how strongly they feel about lawsuits and how well they have thought it through.
Ask, “If you were injured by someone else’s negligence, would you sue?” Pay attention to how extreme the circumstances would have to be. Ask if they have ever been sued or if they ever sued anyone, what was the outcome and how they felt about it. Ask if they have ever been unfairly accused of something. People who are still anchored to such an experience may identify with the defendant.
“Sh*t happens”
Watch out for the “sh*t happens” jurors. These people take personal responsibility to the extreme and believe that everyone must take care of himself or herself, no matter what the circumstances. These people will never return a verdict for the plaintiff, no matter how strong the evidence.
You can spot these people by asking what would be required of you to prove your case. They will say they need specific evidence that goes way beyond what the law requires. Ask them if it’s fair to award a large sum of money, say two million dollars, for very serious injuries if you prove something less than that. Let them keep going until they cannot later admit that they will follow the law, given their strong convictions.
Attitude towards big business
Attitude towards big business is another key predictor of juror verdict. Since the Enron and accounting scandals, anti-corporate views are at an all-time high, with more than 80% of Americans saying large companies lie and cheat often and that the corporate executives cover up the harms their companies cause (85%, 82% and 83%, respectively). However, Americans are not trying to change corporate behavior through jury verdicts. Just the opposite is happening; Americans expect less of corporations and are not as outraged by acts that just a few years ago resulted in huge punitive damages penalties. People who believe that companies hurt individuals and act immorally actually are more defense-oriented. Pro-corporate jurors who believe that corporations are generally good for society are more upset when a company acts badly, so they tend to favor the plaintiff.
Ask jurors open-ended questions such as what, if any, responsibilities corporations have to society? Ask what they think of companies. Ask anyone who has not volunteered an opinion if they think large companies tend to help or hurt people, make their lives better or worse. Pay attention to how strongly they feel about companies.
Someone who responds with an unequivocal “better” response may be an authoritarian personality type, which is discussed below. If you have a strong liability case with evidence of bad behavior and possibly high punitive damages, ask these people about corporate responsibility, i.e., how a corporation should conduct itself in society. Authoritarians may be very good jurors for the plaintiff, but you must do some research with your case specifics to be sure.
Fiscal v. Social Conservatives
Differentiate between fiscal conservatives and social conservatives, who respond very differently to toxic tort cases. Social conservatives often side with the plaintiff when rules are broken, people are hurt or social norms are violated. When a corporation has acted badly, social conservatives often respond with very high punitive damage awards. Fiscal conservatives, on the other hand, are less likely to find a corporation liable. They are more concerned about their investments than the general social welfare. These people are your one-issue voters, who always vote for the candidate who will lower their taxes the most.
Attitude towards government
Authoritarians are also less likely to question government oversight and regulations. Toxic tort cases often involve evidence of corporations concealing their research from the government when they find their products are dangerous. Authoritarians have a hard time believing that their cherished system can be so flawed. They will disregard this evidence if the defense responds with anything marginally credible.
Attitude towards chemicals
People’s attitudes towards chemicals are a good predictor of verdict in a design defect claim.
Jurors who believe that there is inherent risk in necessary products are less likely to find that the product was defective, despite the dangers. These people also want to know if there is a safer, equally effective alternative chemical that could have been substituted for the more toxic one.
People who are uncomfortable with hazardous materials may find that there was a design defect simply because the “nasty” chemical existed and someone was seriously injured. Some jurors want to send a message to the manufacturer to engineer a safer alternative if one does not already exist.
Ask each juror “When you have ants in your kitchen, how do you get rid of them? Do you use Raid? What do you use?” This will indicate their attitude towards chemicals and how aware they are of environmental risks and how careful they are with their own health. Pay attention to the juror’s emotional response. Are they firm in their belief of what’s best? Do they sound sheepish when they answer Raid? This latter juror may be a better plaintiff’s juror.
Stealth jurors
People who want to spend so much time in a trial may have an agenda. Most jurors do not want to spend weeks or months in a trial. They will often be angry and distressed when they learn that they could be taken from their work, family and friends for such an extended time. Most will not want to be on the jury. Despite this, jurors take the proceedings very seriously and tend to answer questions truthfully. However, some people will lie to get on a jury so they can make a point.
Watch out for anyone who suddenly wants to be on the jury. Watch body language for signs of deception and anger, as discussed below.
Life experiences are very important in predicting juror verdict.
When there is contradictory and equally credible testimony or something is simply not covered, jurors will insert their own life experiences to fill in those gaps.
For example, if your client says he always wore a respirator and the defense claims he did not, jurors who have experience working with hazardous materials and wearing respirators will talk about their experiences. Many people have experience working with respirators and most do not wear them as much as they know they should.
You should ask the jurors about their experiences regarding any important contested fact.
Filed under: Jury Selection, Research by admin
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